If the past few years has taught us anything, it’s that people and businesses are being held to higher moral standards these days. The political goings-on of the twenty-teens has provided fertile ground for consumers to make their thoughts known on things like corporate social responsibility, and its charitable companies that are reaping the rewards of giving in this new age of business. But why? Can corporate giving somehow improve brand loyalty?
You bet. Here’s why.
- It fosters employee pride.
You might be wondering why this is the first on the list. The answer is shockingly simple. When your employees are happy, your brand thrives. People come in to work motivated to do a great job when they believe they’re working for a great company. There’s no better way to demonstrate your brand’s worth to society than by charitable giving. Happy employees love telling their friends and family about how awesome their job is, which translates into a broader, more loyal customer base.
- It encourages investment and consumer interaction.
The truth is people like to buy from brands that give them a good feeling. Brands that are flexing their financial muscles in charitable ways attract people who want to feel like they’re part of something making a difference. In short, people just like to give to giving brands. They don’t feel like their money is being sucked into a black hole of greedy business. The happiness a consumer feels with a purchase can also lead to future purchases as well! This leads to our last point…
- It generates long-term loyalty.
Here’s the most beautiful thing about running a brand with a loyal customer base: you can feel confident that your consumers aren’t going anywhere. Loyalty can be incredibly powerful. It can help you sell while you sleep, which is what any entrepreneur is looking for. Customers that like buying from you will buy from you often. They’ll also encourage others to do the same. That’s free and positive publicity.
If you’re running a successful business, chances are high that you can afford to give away some of your profits. Not only will it impress the market, but it’ll also give you a sense of “doing good” in the world. After all, you’ll be doing something that really makes a change. When you feel good, your employees feel good, and your customers feel good, you have the recipe for serious success.